Online pricing: should the rich pay more?

Do people who make more pay more for goods and services? Of course they do. In some situations, this works and is the only way for companies to sustain themselves. Online companies usually do not have this excuse. Rarely do online companies have overhead that need to be increased based on income and rarely does the company owner have the knowledge of how much the consumer makes to accurately determine if their audience receives higher incomes. Scaling prices based on income can backfire if not handled properly.

An honest look at personal brands and social media

Social networking tools are being used more and more every day. Unfortunately, what people do not realize is that by using these tools, they are creating a personal brand. A personal brand is simply what people think of you when your name is mentioned.

For those that do not realize they are creating a personal brand or worse, think that it does not matter, they are similar to the people who got themselves in debt when credit ratings first came out.

The penalties of not listening I suppose. Anyway, let’s talk about it what is really going on with social media.

Business partners and unrealistic expectations

Why do most start-ups fail? Same reason why many commercial bloggers do not have the success they would like. Unrealistic expectations. Everyone isn’t meant to have their own business just as everyone isn’t meant to be a doctor, lawyer, police officer, etc. A startling number of people enter into the commercial arena with zero business experience, and without the inclination to take some classes (gain some knowledge) to help them excel.