Do people who make more pay more for goods and services? Of course they do. In some situations, this works and is the only way for companies to sustain themselves. Online companies usually do not have this excuse. Rarely do online companies have overhead that need to be increased based on income and rarely does the company owner have the knowledge of how much the consumer makes to accurately determine if their audience receives higher incomes. Scaling prices based on income can backfire if not handled properly.