Social networking tools are being used more and more every day. Unfortunately, what people do not realize is that by using these tools, they are creating a personal brand. A personal brand is simply what people think of you when your name is mentioned.
For those that do not realize they are creating a personal brand or worse, think that it does not matter, they are similar to the people who got themselves in debt when credit ratings first came out.
The penalties of not listening I suppose. Anyway, let’s talk about it what is really going on with social media.