Ten years is a long time in K-pop. Many groups struggle to even make it to the seven-year mark. Yet TWICE is not only still active, they are thriving.
A Special Album for a Special Milestone
To commemorate their tenth anniversary, TWICE released TEN: The Story Goes On on October 10, 2025. The album includes ten tracks, including the title track ME+YOU. It’s an R&B pop song that reflects the group’s friendship with one another and with their fanbase, ONCE.
A standout feature of this album is the solo tracks from all nine members. Each showcasing individual artistry and creative input. Members contributed ideas to the lyrics, blending their unique personalities. The album is both a gift to fans and a celebration of TWICE’s evolution. From their debut in 2015 with THE STORY BEGINS to the group’s continued growth a decade later.
Nostalgia in Motion
The music video for ME+YOU reads like a sitcom episode, with the members moving into a new apartment during a blackout. It’s playful and layered, filled with Easter eggs referencing TWICE’s earlier work.
Fans will spot the recreation of the bus scene from their debut music video Like OOH-AAH, complete with familiar camera angles and member positioning. The MV also nods to the famous couch scene from What Is Love? while mirroring playful setups reminiscent of Knock Knock. Even smaller details, like Momo’s outfit echoing her debut look (albeit with a new hair color), serve as bridges between the group’s past and present.
Beyond references to their past videos, the MV highlights member quirks that fans have come to love. Mina’s Lego hobby, Dahyun’s playful antics. Other individual traits shine through, reinforcing TWICE’s unique group dynamic. These nods are more than nostalgia. They are an acknowledgment of a ten-year journey built on personality and talent.
Longevity in K-Pop
Few K-pop groups survive long enough to hit the ten-year mark, and even fewer do so while remaining culturally relevant outside Korea. TWICE has managed both. With their continued domestic and international popularity, especially in the U.S., the group has solidified its position as one of K-pop’s top idol groups.
Their tenth anniversary is not a celebration of what they have already achieved but a signal of what’s next. The title of TEN: The Story Goes On suggests that TWICE sees this milestone not as an endpoint, but as the beginning of another chapter.
TWICE’s tenth anniversary reminds us that longevity in K-pop is possible when a group balances creative growth, member individuality, and strong fan relationships. Through TEN: The Story Goes On and the playful, layered ME+YOU MV, TWICE proves that ten years in the industry can still feel fresh, exciting, and full of potential. For fans and the industry alike, TWICE’s story is far from over. They are just getting started.
