The Wicked-ification of Hollywood Marketing
Wicked: For Good’s 400 plus brand collaborations show how movie marketing has blurred the line between being a cultural event and advertising overload.
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Movies
34 posts
Woody’s Return in Toy Story 5 Feels Like Pixar’s Safety Net
After years of box office struggles, Pixar is reviving its most iconic franchise. However, does Toy Story 5 exist because the story needed Woody or because Pixar did?
The Greed That Resurrected Piracy
Streaming was supposed to end piracy. Instead, fragmentation, and rising prices made piracy the convenient choice again.
Hollywood’s Boycott of Israel May Backfire in Court
What started as a moral stand against the Israel-Gaza war could test how far Hollywood can go before crossing into unlawful discrimination.
The Social Reckoning Faces Meta Backlash
Meta may try to block The Social Reckoning, but attempts to silence the film could backfire while amplifying the film’s story.
Critterz and the Fight to Bring AI Into Hollywood
OpenAI backs Critterz, an AI-assisted film set to test whether Hollywood is ready for AI
Can AI Recreate Orson Welles’ Lost Masterpiece?
Showrunner is using AI to rebuild lost Welles footage but critics argue it betrays his legacy.
The Mystery of Jinu’s Fate in KPop Demon Hunters
The film ends with Jinu’s sacrifice, but is this a true ending or just the beginning?
Zach Cregger Bets on Original Story for Resident Evil Film
Cregger’s Resident Evil will skip the game plots entirely but will fans follow?