HYBE’s Scarcity Model for BTS’s Comeback Could Backfire
HYBE’s CEO wants to test a “scarcity model” on BTS’s comeback. Restricting access to a group built on parasocialism could alienate the fans they need most
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The NewJeans and ADOR Dispute Explained
A clear breakdown of the NewJeans and ADOR dispute showing how it escalated into one of the messiest disputes in K-pop.
Why Did ADOR Terminate Danielle’s Contract?
ADOR’s termination of former NewJeans member Danielle Marsh’s contract raises questions on what would lead to such a decision.
Lotus Ave and the Line Between Love and Lust
ELHAE’s Lotus Ave asks a hard question about love, lust, and empathy. The music sounds beautiful. The emotional patterns tell a darker story.
Why is LNGSHOT So Controversial?
LNGSHOT challenges the expectations of how K-pop idols should present themselves. They also bring up questions regarding cultural appropriation.
Is YouTube’s Breakup with Billboard the End of Music Videos?
YouTube is withholding its streaming data from Billboard in 2026. Fans fear music videos are doomed but the truth is more complicated.
Hackers Stole $5.3B From Fans By Impersonating Celebrities
Scammers posing as Taylor Swift, Billie Eilish, and other celebs tricked music fans out of $5.3 billion in 2025. Here’s how to spot the warning signs.
Charli xcx’s Unreleased XCX World Is Being Sold Online
Charli xcx’s unreleased album XCX World is being illegally sold online. It’s not just a copyright problem but a deeper issue about fan entitlement.
How Charli xcx’s Scrapped XCX World Album Changed Pop Music
Charli XCX’s scrapped album XCX World was never released, yet it shaped hyperpop and her career. How can an album that doesn’t exist leave such a mark?