Do people who make more pay more for goods and services? Of course they do. In some situations, this works and is the only way for companies to sustain themselves. Online companies usually do not have this excuse. Rarely do online companies have overhead that need to be increased based on income and rarely does the company owner have the knowledge of how much the consumer makes to accurately determine if their audience receives higher incomes. Scaling prices based on income can backfire if not handled properly.
Social networking tools are being used more and more every day. Unfortunately, what people do not realize is that by using these tools, they are creating a personal brand. A personal brand is simply what people think of you when your name is mentioned. For those that do not realize they are creating a personal brand or worse, think that it does not matter, they are similar to the people who got themselves in debt when credit ratings first came out. The penalties of not listening I suppose. Anyway, let's talk about it what is really going on with social media.
Unfortunately, it happens too often: companies have financial problems. Yesterday, it became clear that a design site had financial problems: Smashing Magazine.
I read an article that, as a consumer, rubbed me the wrong way. It is sad how many people simply do not understand how to work with others. Trying to force someone, or giving them an ultimatum, isn't the way to go. Instead, learn from past experiences and show you have wisdom.
In the last article I spoke making mistakes and moving past those mistakes. In this article, I go into more detail explaining why people usually fail when trying to recover from their mistakes and the key to truly overcoming bad times due to bad decisions being made.
Success is a beautiful thing but sometimes, it comes before the person receiving the success is ready to handle it. That is what happened, in my opinion, to Daniel Brusilovsky. Allegedly Daniel, a 17-year-old technology writer, tried to receive a Macbook Air as compensation in exchange for writing an article for TechCrunch. When the owners of TechCrunch found out what happened, they investigated, found the tip correct, fired Daniel and removed all of his content from the site. Everyone makes mistakes, some bigger than others. How does one recover?
Customer or reader loyalty is something companies strive for. The true goal is for customers or readers to be loyal to the company brand not the product or service.
Why do most start-ups fail? Same reason why many commercial bloggers do not have the success they would like. Unrealistic expectations. Everyone isn't meant to have their own business just as everyone isn't meant to be a doctor, lawyer, police officer, etc. A startling number of people enter into the commercial arena with zero business experience, and without the inclination to take some classes (gain some knowledge) to help them excel.
Let's talk about what makes a good business partner. And what doesn't.
Do companies need business plans? Rigid ones? No. Flexible ones? Yes. Plans are a good thing. Having an idea on how you are going to accomplish your goals = awesome.