ZEROBASEONE has finally released their first full length album Never Say Never on September 1st. The title track ICONIK is a bold, disco-pop tune about the group’s desire to become “icons” and to grow into something bigger.
A Disco-Pop Anthem of Confidence
“ICONIK” doesn’t hide its ambition. The retro-inspired track pulses with glittery disco beats, layered chants, and hooks designed to feel larger than life. It’s an upbeat, celebratory song that declares itself iconic even as the group grows into that title.
The lyrics and sound mirror the group’s own trajectory. From rookies finding their footing to artists boldly carving out their place. Every note insists, we belong here.
Circles, Squares, and Breaking the Mold
Circles appear throughout the music video again and again. Jiwoong is walking inside one. Some are scattered across a futuristic airport-like space. Circles symbolize infinity, cycles, and completeness. This could represent the group’s ongoing growth, or maybe their refusal to be trapped in repetition.
Squares can be seen in the video as well, a symbol of structure and stability. ZEROBASEONE dances in front of it, standing out against its rigid backdrop. Instead of fitting into the square, they reject it. It’s like the group is breaking free from rigid structures and thinking outside the box. Even if it means breaking from what’s safe.
Visuals That Demand Attention
Stylistically, “ICONIK” is a maximalist, futuristic video. Most of the video’s sets are drenched in chrome, the choreography is sharp, and ZB1’s outfits match the song’s retro disco aesthetic while still looking modern. The group moves as one, their choreography a mix of power and unity designed to amplify their star power.
There are subtle callbacks of their debut and their time on Boys Planet. We even see a cardboard cutout of ZEROBASEONE’s early days before the scene transitions to their present selves. Nostalgia anchors them while futuristic sets push them forward, signaling they’re ready to redefine what’s next.
Becoming Icons on Their Own Terms
At its core, “ICONIK” is about self-confidence. It rejects the idea that external validation defines their worth. Icon status is often awarded externally by fandom power, charts, or industry recognition. Instead, the video and song present ZEROBASEONE as artists who claim the word for themselves. By centering their own vision, the group flips the script. They’re already stepping into that role and daring the rest of K-pop to catch up.
