SF9 Experiments with a Darker, More Sophisticated Concept with “Now or Never”

K-Pop boy band SF9 dropped new single “Now or Never” from their 5th mini album Sensuous.

The track is described as being “dark pop”, which is upbeat electronic/pop music that has dark or moody undertones. The song draws influences from electro house and funk, and shows a sophisticated and sexier side to the group.

The music video reflects this with visuals that are both dark and vibrant with amazing choreography that was created by renowned choreographer Keone Madrid and the members of SF9. They even throw in a Michael Jackson tribute with a dance break featuring one of the members dancing in a silhouette.