SF9 Experiments with a Darker, More Sophisticated Concept with “Now or Never”

K-Pop boy band SF9 dropped their new single “Now or Never” from their 5th mini album Sensuous.

I fell in love with the song the moment I heard it. It’s fun, with a dark, moody vibe that you can jam too. I could have sworn I hear some elements of UK house/dance music in the beat during the hook, which made me love the song even more. 

The music video reflects this with visuals that are both dark and vibrant with amazing choreography that was created by renowned choreographer Keone Madrid and the members of SF9. They even throw in a Michael Jackson tribute with a dance break featuring one of the members dancing in a silhouette.