I’d like to share an experience I had recently while watching a streamer on Twitch. I’m not going to name the person or go into too many details because I’m not trying to drag him down. My goal is to prompt streamers to look at their stream from the viewer’s perspective.
Not Being Prepared
The streamer starts his stream on time with a monologue, where he talks for a while before he starts playing a game. The monologue varies in length. Viewers don’t know when or if he’ll start playing.
On the night Elden Ring released, he claimed he was hyped to play the game. He said he was going to role-play and solo kill all the things. He made it clear that he would not play multiplayer. For both players to get credit for boss fights, they would have to do them twice, back-to-back. Having to watch the same fight twice isn’t a good viewing experience. Then he realized he made a grave error: he never installed Elden Ring because he forgot to buy the game.
After 45 minutes of watching him buy and install Elden Ring, the game didn’t recognize his controller. Which led to another 45 minutes of troubleshooting before opting to play with keyboard and mouse. By this time, he was live for 2 hours with no game play.
I left for about 10 minutes to get some snacks. When I came back, instead of doing the roleplay he’d promised, he was in multiplayer with one of his gaming buddies, who insisted on playing Elden Ring together. Now keep in mind, he said that he was not going to play multiplayer, and even discussed it with his friend a few days earlier.
This is one of the many mistakes I see streamers make on Twitch. They range from:
- Not starting on time.
- Do too many sponsored segments.
- Play too many ads during their stream, or have ads block things on the screen.
- Play games they’re not interested in, which means they’re not putting on a good show.
- Not following through with the promises they made to viewers (like playing a certain game at a specific time/day).
- Going into a rage when chat points out technical issues, like not being able to hear anything (and this is when chat is being nice).
- Having animations that block gameplay and play sound effects appear on the screen every time someone subscribed or renewed their subscription.
- Begging for money, to the point where they guilt viewers into financially supporting them.
The ones who are successful on Twitch don’t do the things I’ve described on this list. The streamers that do these things don’t respect their viewers time, and they take advantage of the ones who are willing to put up with their crap.
I’m Starting to Appreciate TV More
Compare this situation to TV, Netflix, etc. Imagine a show was supposed to start at 8pm. You’re there, on time and 2 hours later, the show still has not started. Worse, during the two hours, the viewer watching them troubleshoot problems as to why the show hasn’t started. Let’s not forget, when you are trying to watch the show, a huge image displays on the screen every time someone gives the company money. When the show finally starts, what was advertised as being in the show changed. Let’s not forget ads. You still have to view ads because many streamers have company logos showing on the screen, even for subscribers.
Most viewer’s would have left, and let their emotions out on the internet. The streamers I mentioned wouldn’t put up with it either. Why? They rant all the time about how shows could be better, how they stopped watching something. It is no surprise, the streamers that have high viewer numbers do not do this. They don’t apply the same quality standards to themselves.
If they took the time to watch their own shows, they’d realize why they don’t retain new viewers and why their viewer numbers are stagnant.