Honesty About Your Strengths and Weaknesses in Business

The worst lie one can tell is the one they tell themselves. Be honest with yourself, even if it hurts.

I had always been puzzled by my brother’s lack of desire to start his own business, given his level of efficiency and organization in everything else he did. So, one day, I asked him to tell me why he never took the plunge. His response? ‘I’m not good at managing my time. Nothing would get done.’

I was shocked. My brother was known for his efficiency, always getting things done ahead of deadlines and finding the most efficient way to tackle tasks. Even when it came to planning a trip, he was meticulous in his organization. So, the idea that he couldn’t handle the responsibility of running a business seemed absurd to me. I initially thought maybe he was afraid of the unknown or uncertainty of starting a new business, but he revealed that it was actually because he needed someone to hold him accountable. Without that external pressure, he didn’t have the discipline to stay on track.

Knowing Yourself

It’s not uncommon for people to have grand plans for their businesses or blogs, but they often lack a clear plan for how to get there or are unrealistic about whether their personality aligns with their goals. For example, how many times do you see websites that claim to have ‘daily content,’ but then fail to deliver on that promise? Or, even when they do manage to post daily, the content is subpar? This is due to a lack of understanding about what it takes to run a successful business.

My brother, on the other hand, understood his own limitations and focused on his strengths. Rather than trying to force himself into a role that wasn’t a good fit, he excelled as an employee, enjoying his work and being recognized for his performance.

Doing Your Own Thing IS Work

Being a successful business owner or blogger requires a level of dedication and consistency that many people underestimate. It’s not just about having a great idea; it’s about the ability to execute on that idea day after day, week after week. It requires a willingness to put in the work to learn new skills, like coding or design, and to stay up-to-date on industry trends.

One needs to be disciplined enough to stick to a schedule and follow through on tasks, even when it’s not always easy or convenient. This requires discipline, determination, and hard work. As the saying goes, ‘nothing worth having comes easy.’

So, before embarking on any new business venture or project, it is important to honestly assess your personality and whether it aligns with the demands and challenges that come with it. If it doesn’t, that doesn’t mean you can’t still achieve success. It just means you may need to approach things differently or find a way to adapt and develop the necessary skills and characteristics. As my brother showed, sometimes the best course of action is to focus on your strengths, find a role or path that allows you to excel and be happy, rather than forcing yourself into a mold that doesn’t fit.

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