Lady Loki is coming to Marvel Rivals as a cosmetic skin in Marvel Rivals.
Available from January 1 through January 29, 2026, the skin comes in a premium bundle you can buy for around 2,700 Units (in-game currency equaling $25 to $40 USD).
She doesn’t come with a different role, a tweaked ability kit, or alternate stats. Functionally, you are still playing Loki. From a gameplay perspective, nothing changes.
And that’s the point.
Lady Loki isn’t treated as an offshoot, a remix, or a what-if. She’s presented as Loki, full stop, just in a different form.
A Visual Change With Intent
The difference lies in the presentation. Lady Loki has a new character model and fully re-recorded voice lines performed by Abby Trott (who also voices Magik in the game).
Games often handle gender-swapped cosmetics as novelty items. Something that exists outside the “real” version of a character. Marvel Rivals doesn’t do that here.
Lady Loki stands on the battlefield with the same authority as male-presenting Loki. She isn’t framed as an alternate universe variant or a separate identity. She’s simply Loki.
Loki’s History as a Genderfluid Trickster
Loki being gender fluid isn’t new.
In Norse mythology, Loki changes form freely. Gender isn’t a boundary for the trickster god. One of the most famous examples is Loki transforming into a mare and giving birth to Sleipnir, Odin’s eight-legged horse.
Marvel Comics brought this over to their version of the character, even if early depictions downplayed their gender identity. Over time, that changed.
After the events of Siege (Thor, vol. 3) in the late 2000s, Loki died and reincarnated but took over the body of Sif (Thor’s longtime love interest). Fans dubbed this incarnation “Lady Loki,” but within the story, it wasn’t treated as a disguise. Loki retained their personality, agency, and identity while presenting as female.
Then came Al Ewing’s Loki: Agent of Asgard run. That series finally made Loki’s gender fluidity explicit.
No spectacle is made of it. Other characters correct themselves. Loki confirms it casually. Gender isn’t a trick, but a part of who Loki is.
Ewing tied this directly into the character’s thematic core. Loki resists definition. Destiny, morality, identity, all of it is fluid. Gender fits into that framework seamlessly.
NetEase Games Catches Up to the Comics
Video games tend to lag behind comics when it comes to nuanced character identity. It’s easier to lock a character into a single presentation and call it definitive. Variants, when they exist, are usually treated as separate entities.
The MCU followed a similar pattern. While promotional material confirmed Loki as gender fluid, the on-screen portrayal stayed mostly male-presenting. In the TV series Loki, Sylvie existed as a separate version rather than the same Loki in a different form.
Marvel Rivals does something that’s arguably more effective.
It doesn’t explain Lady Loki. It doesn’t justify her. They just let her exist.
By making Lady Loki a cosmetic skin rather than a new character, the game avoids framing gender presentation as a fork in identity. You don’t choose between Loki’s but you do get to choose how Loki presents themselves.
That decision aligns with how the character has been written in modern comics.
It also introduces this idea to players who probably haven’t read Agent of Asgard or Siege. For them, Lady Loki is just there.
That kind of normalization is significant, especially in a genre that often treats identity as rigid.
More Than a Premium Skin
Yes, Lady Loki is part of a premium bundle. That’s the business side of live-service games.
Yet the effort reflects intent. A lot of care and thought went into the Lady Loki skin. Someone made the call that this version of Loki deserved the same care as the original.
That care communicates something to players, whether consciously or not.
Lady Loki in Marvel Rivals works because it reflects what the character has always been.
The game mirrors Loki’s long-standing identity as a fluid, changeable being who refuses fixed definitions.And sometimes, the most meaningful form of representation is letting a character be exactly who they are.
