With NCT WISH’s third mini album COLOR, released September 1st with seven songs. Previously released singles, Surf and Baby Blue are on the album, alongside COLOR, Cheat Code, Videohood, WICHU and Reel-tionship.
With their latest release, the group doubles down on what makes them unique. Bringing light, positivity, and personality into the spaces around them. The title track, also called COLOR, is a declaration. A promise to “dye the world in our color” and prove that youth can transform even the dullest corners of life.
A City Awakened by Color
In the music video, NCT WISH runs through a city painted in grays. They paint it with streaks of color wherever they go. Street corners burst into brightness, people frozen in monotony suddenly come alive, and walls transform into canvases. At one point, the members even drift into space, scattering light across the stars as if to say their impact doesn’t stop at Earth’s edge.
Every detail from the choreography, the fashion, the camera sweeps. It leans into this worldbuilding. Dance moves mimic painting and splashing, each gesture landing like a brushstroke across an invisible canvas. By the final chorus, the city glows with vivid hues, echoing the song’s promise of transformation.
Sound That Matches the Vision
Musically, Color is a confident electro-pop anthem, powered by pulsing synths and jazzy chord progressions that give it both brightness and texture. The beat is playful but determined, mirroring the video’s energy.
The post-chorus chant of “bring out the color” is meant to be shouted back at concerts. It’s a rallying cry as much as a hook. It gives the song a communal feel, as though the group isn’t just coloring the world themselves but inviting fans to pick up the brush, too.
The Bigger Picture: Youth as Transformation
At its heart, Color is about more than bright visuals or catchy hooks. It’s about youth declaring its presence. NCT WISH positions themselves as a force of change, not by erasing what’s there, but by amplifying it. They inject individuality, confidence, and play into spaces that feel lifeless.
This message lands because it’s universal. Whether you’re a teenager figuring out your place in the world or an adult chasing reinvention, the call to “bring out your color” resonates. It’s about refusing to stay gray.
What Does It Mean to Leave Your Mark?
NCT WISH’s Color asks us to think about the mark we want to leave on the world. For the group, it’s clear they want to transform and inspire through their music. For listeners, the question is what colors are you bringing into your own world? How will they change the people around you?
